The newspaper was first published as The News of the World on 1 October 1843, by John Browne Bell in London.[11] Priced at three pence (equal to £1.04 today), even before the repeal of the Stamp Act (1855) or paper duty (1861), it was the cheapest newspaper of its time[12] and was aimed directly at the newly literate working classes. It quickly established itself as a purveyor of titillation, shock and criminal news. Much of the source material came from coverage of vice prosecutions, including transcripts of police descriptions of alleged brothels, streetwalkers, and "immoral" women.
Before long, the News of the World established itself as the most widely read Sunday paper, with initial sales of around 12,000 copies a week. Sales then suffered because the price was not cut following the abolition of newspaper taxes and the paper was soon no longer among the leading Sunday titles, selling around 30,000 by 1880, a greater number but a smaller proportion, as newspaper sales had grown hugely. The title was sold by the Bell family in 1891 to Lascelles Carr who owned the Welsh Western Mail. As editor, he installed his nephew Emsley Carr, who held the post for 50 years. But the real engine of the paper's now quick commercial success was George Riddell, who reorganised its national distribution using local agents. Matthew Engel, in his bookTickle the Public: One Hundred Years of the Popular Press (Gollancz, 1996), says that the News of the World of the 1890s was "a very fine paper indeed". The paper was not without its detractors, though. As one writer later related: